Senior Program Manager (Product Lead)
Optmyzr · Hyderabad, India
Nov 2025 – Present
  • Led product strategy and execution for a $5M+ ARR portfolio spanning Shopping Ads automation, feed optimisation, Amazon Ads tooling, and advanced PPC reporting products used by global agencies and e-commerce advertisers.
  • Launched new product lines and GTM initiatives contributing $500K+ in incremental ARR by identifying workflow gaps in retail advertising operations and translating them into scalable SaaS solutions.
  • Defined roadmap priorities across Google Shopping, Performance Max, Microsoft Ads, and Amazon Ads based on customer research, adoption patterns, support insights, and market trends.
  • Accelerated product discovery and stakeholder alignment through rapid prototyping workflows using v0 and Lovable to validate UX concepts before engineering implementation.
  • Improved product execution velocity by restructuring planning, sprint operations, QBRs, and OKR tracking — increasing project completion rates from 25% to 100% across cross-functional teams.
  • Built and mentored a growing team of junior PMs and UI/UX designers, establishing stronger collaboration models between product, engineering, design, and customer-facing teams.
  • Partnered with leadership, engineering, and customer success teams to prioritise high-impact initiatives balancing customer value, platform scalability, and commercial outcomes.
  • Drove UX and workflow improvements across campaign creation and optimisation experiences using customer feedback, usage analysis, and operational pain-point mapping.
Program Manager II
Optmyzr · Hyderabad, India
Oct 2023 – Oct 2025
  • Defined roadmap priorities across Google Shopping, Performance Max, Microsoft Ads, and Amazon Ads based on customer research, adoption patterns, and market trends.
  • Accelerated product discovery through rapid prototyping workflows using v0 and Lovable to validate UX concepts before engineering implementation.
Program Manager
Optmyzr · Hyderabad, India
Jun 2022 – Sep 2023
  • Led planning and delivery of automation and optimisation workflows for Google and Microsoft Shopping Ads, improving usability and operational efficiency for PPC teams.
  • Identified and unblocked stalled product initiatives by redefining scope and converting ideation-stage concepts into development-ready requirements.
Customer Success Manager
Optmyzr · Hyderabad, India
Jun 2020 – May 2022
  • Managed a portfolio of 160+ customers including 15 enterprise accounts across ANZ, UK, EU, and Asia, supporting over $600K in ARR.
  • Increased engagement KPIs by 10% while customer base expanded 77%.
  • Influenced product improvements by surfacing recurring customer pain points, workflow inefficiencies, and feature adoption barriers to product and engineering teams.
Account Manager Intern
Optmyzr · Hyderabad, India
Jun 2019 – May 2020
  • Supported onboarding, retention, and customer engagement initiatives for PPC advertisers using Google Ads and Microsoft Ads automation tools.
  • Delivered technical and educational support helping customers navigate campaign automation and optimisation workflows.

B.Tech, Computer Science & Engineering
Lovely Professional University, Phagwara
2020

Product & Strategy
Product Strategy Roadmapping Product Discovery SaaS PM GTM Strategy Customer Research UX Optimisation Agile / Scrum Prioritisation Cross-functional Leadership Workflow Automation
Design & Prototyping
Rapid Prototyping AI-assisted Design Wireframing UX Workflow Design v0 Lovable
Domain Expertise
Google Shopping Performance Max Microsoft Ads Amazon Ads Feed Optimisation PPC Automation E-commerce Advertising
Tools
Google Ads Claude ChatGPT v0 Lovable Jira Confluence Asana Slack Hotjar Clarity Zoho CRM Intercom Google Office Suite

Open to new opportunities

Senior PM roles, product leadership, and advisory work in AdTech or retail media.

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or email dhiraj_sharma00@yahoo.com