Product Lead · E-commerce AdTech
Building SaaS products that make retail advertising work at scale.
I specialise in PPC automation, retail media, and e-commerce advertising tooling — turning complex ad platform workflows into products that agencies and enterprise advertisers can actually rely on.
Domain
AdTech & retail media
Google Shopping, Performance Max, Microsoft Ads, Amazon Ads — feed-driven retail campaigns at scale.
PPC automation
Campaign creation, bid optimisation, feed sync, and workflow automation for performance marketing teams.
B2B SaaS product
Strategy, discovery, roadmap, GTM, and cross-functional execution across a $5M+ ARR product portfolio.
Selected work
Case study
Smart product labeler — replacing scripts and spreadsheets with an automated labeling engine
$500K MRR within months of launch
Enterprise accounts unlocked
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Case study
Unified retail campaign management — three tools into one intelligent surface
$100K → $350K MRR
80% fewer support tickets
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Case study
Rebuilding Amazon Ads on its own terms — not as a copy of Google
60% better onboarding completion
50% increase in tool adoption
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Case study
Feed audit and alerting system — hours of manual work into minutes
50+ agencies actively using
100K+ products auditable
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Case study
Black Friday dashboard — a real-time command centre for peak sale days
300+ advertisers on Black Friday 2025
Kept running all night
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Case study
Reporting system rebuild — nine years of technical debt, restarted and shipped
30% more customers off competitor tools
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Leadership highlight
Execution transformation — taking a team from 25% to 100% delivery in one quarter
25% → 100% on-time delivery
One quarter to stabilise
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By the numbers
$5M+
ARR portfolio managed
7 yrs
In AdTech SaaS
4
Ad platforms shipped across
$1M+
Incremental ARR from product launches
Open to new opportunities
Senior PM roles, product leadership, and advisory work in AdTech or retail media.